Communicating successfully with members and prospects is essential for developing and maintaining long-term relationships that drive revenue and lead to business growth (scaling). Our custom CRM system is an effective tool for developing customer relationships and delivering your fitness related branding message to your audience using our proven and systematic method of message delivery and timely outreach from staff.
Our predefined fitness related content is designed to appeal to specific customer relationship levels (trials, guests, referrals and members) to insure customers remain engaged. Our CRM system will help to build member loyalty and foster relationships with membership prospects. Today almost everyone carries a smart phone and it’s easier than ever to keep your customers (members and prospects) connected to your fitness business.
To be successful in communication you must have a quality message and a consistent delivery system. With our custom CRM System this is all done for you!
Within the CRM system database members and prospects are categorized by various relationship levels i.e. trial (prospect), guest (prospect), referral (prospect), corporate (prospect), event (prospect), member (active), or former member (expired/cancelled). The purpose of these various relationship levels is to insure that members and prospects only receive messages specific tailored to their current relationship status with your facility. Additionally, each member and prospect is individually aged within the CRM database so it’s easy to identify, schedule and automate message delivery as well as reach out to customers individually. Aging also allows us to insure that messages are being delivered consistently over a predetermined schedule rather than in a deployment-style of message delivery were everyone receives a message on the same day. It should be noted that the CRM message delivery frequency is designed to never over-burden a customers e-mail inbox and because the messages are informative and fitness related in nature they are rarely regarded as sales oriented, therefore the unsubscribe rate is very low.
“Special Offer” broadcast messaging is an included feature and can be delivered to specific customer levels. We recommend that the “special offer” broadcast feature only be used periodically to a degree of moderate frequency.
To find out more about Healthy Image Fitness and our custom CRM system please complete the registration form to the right (below for mobile visitors).