Communicating successfully with members and prospects is essential for developing and maintaining long-term relationships that drive revenue and lead to business growth (scaling). Our custom CRM system is an effective tool for delivering branded messaging to your audience. We use our proven and systematic method of message delivery and timely outreach from staff.
Our fitness-related content is designed to appeal to specific customer statuses to ensure those customers remain engaged. Our CRM system will help to build member loyalty and foster relationships with membership prospects. Today almost everyone carries a smartphone, so it’s easier than ever to keep your customers (members and prospects) connected to your fitness business.
To be successful in communications, you must have a quality message and a consistent delivery system. With our custom CRM System, this is all done for you!
Within the CRM system database members and prospects are categorized by various relationship levels i.e. trial (prospect), guest (prospect), referral (prospect), corporate (prospect), event (prospect), member (active), or former member (expired or cancelled). The purpose of these various relationship levels is to ensure that members and prospects only receive messages specifically tailored to their current relationship status with your facility. Additionally, each member and prospect within the CRM database is aged individually, so it’s easy to identify, schedule, and automate message delivery and reach out to customers individually. Customer aging allows us to ensure that messages are being delivered consistently over a predetermined schedule rather than being deployed to everyone on the same day. We should note that the CRM message delivery frequency is designed to never over-burden a customer’s e-mail inbox. Because the messages are informative and fitness-related they are rarely regarded as sales-oriented therefore, the unsubscribe rate is minimal.
“Special Offer” broadcast messaging is an included feature and can be delivered to specific customer levels. We recommend that the “special offer” broadcast feature only be used periodically to a degree of moderate frequency.
To find out more about Healthy Image Fitness and our custom CRM system please complete the registration form to the right (below for mobile visitors).